A very interesting and insightful article – if you are in anyway connected with the world of animation, this is a must read. In fact, this interview with Brad Bird from the McKinsey Quarterly has become so popular that it is being written about in other blogs and the pdf version (created by some faithful reader) is being circulated around as well.
Since one needs to be a registered user of The McKinsey Quarterly to be able to read the complete article, here is the link to a very nice review and concise version of it from Gigaom.com by Carleen Hawn. It begins like this:
This week The McKinsey Quaterly asks: what does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? Apparently, a lot.
In Innovation lessons from Pixar, McKinsey writes:
Brad Bird makes his living fostering creativity. Academy Award-winning director (The Incredibles and Ratatouille) talks about the importance, in his work, of pushing teams beyond their comfort zones, encouraging dissent, and building morale. He also explained the value of “black sheep”—restless contributors with unconventional ideas.
Read the complete aticle from Gigaom.com here.
If you would like to read the original article that came out in The McKinsey Quarterly, go here.
A quick look at what the original article says:
- Pixar’s Brad Bird makes his living fostering creativity. In an interview, this director of two Academy Award–winning animated films (The Incredibles and Ratatouille) describes how he pushes teams of animators beyond their comfort zones, encourages dissent, and builds morale.
- Bird’s experiences and anecdotes hold powerful lessons for executives in any organization seeking to nurture innovation.
The article also contains an interactive feature including audio clips from the interview, stills from several of Bird’s projects, and a brief biography.